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  news   April 2016
 mistra future fashion on



Learn latest on Strategic Design Thinking - Why fast fashion needs to get ultra-fast!

Watch and learn! This 8 min video provides the latest on Strategic Design with sustainability purpose, presented by prof. Rebecca Earley, from Mistra Future Fashion and UAL. She describes the need of a material solution for the speed of clothes; what today ought to go fast actually goes too slow! The production is fast, the usage is fast but the degradation and recycling are slow. It is not realistic to use 200 years degradable fibers like polyester for a shirt with only few times use. Instead we ought to aim for short-term use select fibers that are fast degradable and easy recyclable. Earley portrays a positive future of sustainability using innovation – and paper like fabrics!

From Hybrid Talks event in Stockholm, arranged together with Hybrid talks founder Annika Shelly, Misum and Swedish Fashion council in February 2016. Watch the video

Watch - killing myths in TV on bamboo-fibers anti-bacterial quality

Sandra Roos, specialist in environmental analysis of textiles and chemicals from Mistra Future Fashion and Swerea, straightens out the questions concerning bamboo-fibers anti-bacterial quality in Norwegian TV. The trunk of the bamboo-tree, containing anti-bacterial substances in order to protect itself against insect attacks and fungus, gets peeled off during the manufacturing, and as such, this quality does not get transferred to the textile, explains Sandra Roos. Watch interview in NRK 


Design for circularity – H&M 100% Circular Lab event

Two of our researchers, Rebecka Earley and Kate Goldsworthy, were part of H&M's 100% Circular Lab event in London, April 14th. Theme leader of Design, Dr. Kate Goldsworthy, shared the latest research on strategic design with a holistic approach to circularity.The event discussed the transition from a linear to a circular business model, which is one of the key challenges for the fashion industry. H&M released their vision to become 100% circular and Ellen MacArthur as key note speaker talked inspirationally about circular economy and why it is important with systemic change, this first part of the event is available online.


“Ultra-fast fashion can be both democratic and sustainable” - in the tvodd Fashionomics.

Watch a panel debate with Mistra Future Fashion/prof. Earley in “Fashionomics”, a tvodd by Veckans Affärer and Swedish Fashion Council. Acknowledged were all the different sectors within the fashion industry, like younger consumers who want to change appearance more often. There is a class perspective to the sustainability issue, as emerging cultures across the globe are being influenced by the mass consumer-culture found in social media. By being motivated and encouraged to show similar consuming habits, this sector is going to increase the demand for cheap clothes. By evaluating these consumers, taking into account their needs, the research scopes a whole pallet of new materials and solutions on how to make these products more sustainable: from domestic recycling to composting; to developing new charity looped systems as well as collaborative consumption models. Eduardo Escobedo from RESP, Annika Shelly from ModeHybrid, Elin Frendberg and Ulf Skarin attended the panel. Watch the episode


”Sustainable throwaway – the clothing industry’s salvation?” Svenska Dagbladet, March 2016:

Swedish media high-lighted March 18 the latest thinking on fast&slow-fashion within Mistra Future Fashion’s “Design theme” and in combination of innovative entrepreneurship with recycled materials. In a 2-page article prof. Earley are extensively quoted around her claim for “finding right speed for right garment”. The idea of talking ultra-fast fashion in a sustainability context is first perceived paradox and spectacular, but there are great potentials with exploring the full spectrum of speeds of usage, including fast. The article also presents the innovative nylon stocking company Swedish Stockings whose stockings are made of production waste materials. A great example of new emerging businesses that have sustainability as core fundamental in their business. Read the full article here (in Swedish)


Circular Transitions, world’s first global conference on textiles for circular economy

23-24th November 2016 - Circular Transition Conference. Mistra Future Fashion invites to the first global conference on textile design for circular economy. Circular Transitions aims to create the vision of designing for a circular future. It will bring global academic and industry researchers together to present latest on textile design. Targets all relevant stakeholders within sustainable design thinking, in academia, industry, media, politians, NGOs, practioners, designers etc. Venue is Tate Britain, London, and the event is organized by Dr. Kate Goldsworthy and Professor Rebecca Earley from University of the Arts London. Visit the web page to learn more


Mistra Future Fashion has joined the Sustainable Apparel Coalition

April 2016 – Mistra Future Fashion has joined the Sustainable Apparel Coalition (SAC). With its membership in the SAC, Mistra Future Fashion joins over 170 global brands, retailers and manufacturers, as well as government, non-profit environmental organizations, and academic institutions, which are collectively committed to improving supply chain sustainability in the apparel and footwear industries. In its relationship with the SAC, Mistra Future Fashion will contribute both data and resources to support the Higg Index, which gauges environmental sustainability and drives supply chain decision-making to better efficiency and sustainability impact. Read more about SAC

New web page for Mistra Future Fashion

Check out the new web page where the program’s research, output, publications, partners etc. are presented.




Mistra Future Fashion is a research program on circular economy and serves for a future positive fashion industry. Its vision is to close the loop and enable a systemic change with a sustainable development of the industry. It holds uniquely a system perspective and operates cross-disciplinary in a big consortium with over 40 research and industry partners. Open for more to join!


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